--- title: "US Sales Calendar 2026–2027: Every Ecommerce Sale Date | DiscountPal" url: https://discountpal.app/sales-calendar/united-states description: "Every US retail and ecommerce sale date for 2026 and 2027 — Black Friday, Cyber Monday, Prime Day, holiday weekend sales and emerging days like Travel Tuesday. Verified and updated monthly." lang: en --- Shopify Flash Sale Manager App Install free on Shopify (https://apps.shopify.com/discount-pal) Always up to date — bookmark me # United States Ecommerce Sales Calendar 2026–2027 Every major US retail and ecommerce sale date for 2026 and 2027 — the densest sales calendar of any market, anchored by the Thanksgiving weekend and punctuated by holiday-Monday sales all year. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA with their expected window. DiscountPal Sale Price Manager (https://apps.shopify.com/discount-pal) makes running your Shopify sale campaigns easy. ## US sales calendar at a glance Last verified: July 2026. | Event | 2026 | 2027 | Recurrence Rule | | --- | --- | --- | --- | | **January** | | | | | New Year sales | 1–mid Jan 2026 | 1–mid Jan 2027 | Annual | | **February** | | | | | Super Bowl weekend | Sun 8 Feb 2026 | Sun 14 Feb 2027 | 2nd Sunday of February | | Valentine's Day | Sat 14 Feb 2026 | Sun 14 Feb 2027 | Fixed: 14 Feb | | Presidents' Day sales | Mon 16 Feb 2026 | Mon 15 Feb 2027 | 3rd Monday of February | | **April** | | | | | Easter | Sun 5 Apr 2026 | Sun 28 Mar 2027 | Moves with Easter | | **May** | | | | | Mother's Day | Sun 10 May 2026 | Sun 9 May 2027 | 2nd Sunday of May | | Memorial Day sales | Mon 25 May 2026 | Mon 31 May 2027 | Last Monday of May | | **June** | | | | | Father's Day | Sun 21 Jun 2026 | Sun 20 Jun 2027 | 3rd Sunday of June | | Amazon Prime Day | 23–26 Jun 2026 | TBA 2027 (mid-year) | Annual mid-year | | **July** | | | | | Independence Day sales | Sat 4 Jul 2026 | Sun 4 Jul 2027 (obs. Mon 5 Jul) | Fixed: 4 Jul | | Back to School / College | mid-Jul–early Sep 2026 | mid-Jul–early Sep 2027 | Annual | | State tax-free weekends | TBA (mostly late Jul–Aug 2026) | TBA 2027 | Annual, state-legislated | | **September** | | | | | Labor Day sales | Mon 7 Sep 2026 | Mon 6 Sep 2027 | 1st Monday of September | | **October** | | | | | Amazon Prime Big Deal Days | TBA (typically early–mid Oct 2026) | TBA 2027 | Annual, October | | 🌱 10.10 Day | Sat 10 Oct 2026 | Sun 10 Oct 2027 | Fixed: 10 Oct | | Halloween Next up | Sat 31 Oct 2026 | Sun 31 Oct 2027 | Fixed: 31 Oct | | **November** | | | | | Veterans Day sales / 🌱 11.11 | Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov | | Thanksgiving | Thu 26 Nov 2026 | Thu 25 Nov 2027 | 4th Thursday of November | | Black Friday | Fri 27 Nov 2026 | Fri 26 Nov 2027 | Day after Thanksgiving | | Small Business Saturday | Sat 28 Nov 2026 | Sat 27 Nov 2027 | Saturday after Thanksgiving | | Cyber Monday | Mon 30 Nov 2026 | Mon 29 Nov 2027 | Monday after Thanksgiving | | **December** | | | | | Giving Tuesday / 🌱 Travel Tuesday | Tue 1 Dec 2026 | Tue 30 Nov 2027 | Tuesday after Thanksgiving | | 🌱 12.12 Day | Sat 12 Dec 2026 | Sun 12 Dec 2027 | Fixed: 12 Dec | | Green Monday | Mon 14 Dec 2026 | Mon 13 Dec 2027 | 2nd Monday of December | | Super Saturday | Sat 19 Dec 2026 | Sat 18 Dec 2027 | Last Saturday before Christmas | | After-Christmas sales | 26 Dec 2026–early Jan 2027 | 26 Dec 2027–early Jan 2028 | Annual | 🌱 = emerging sales day gaining local adoption. ## When is Black Friday 2026? Black Friday 2026 falls on Friday 27 November 2026, the day after Thanksgiving; in 2027 it falls on Friday 26 November 2027. It anchors the five-day Cyber Week — Thanksgiving through Cyber Monday — though in practice deals now span all of November. _Running a Black Friday sale on Shopify? DiscountPal (https://discountpal.app/) schedules your sale prices in advance so your discounts start and end automatically across the busiest weekend of the year._ ## When is Cyber Monday 2026? Cyber Monday 2026 falls on Monday 30 November 2026 (29 November 2027). It remains the single biggest online shopping day of the year in the US, worth over $13 billion in sales. ## When is Amazon Prime Day 2027? Amazon Prime Day 2027 has not been announced; based on recent years, expect a four-day event in June or July 2027. Prime Day 2026 ran 23–26 June — notably earlier than the traditional July slot. Walmart, Target and other major retailers run counter-sales (Walmart Deals, Target Circle Week) the same week, making it a whole-market event, and Amazon's fall sequel — Prime Big Deal Days — typically lands in early-to-mid October. ## Holiday-Monday sales: the year-round rhythm The US calendar runs on long-weekend sales: Presidents' Day (16 February 2026 / 15 February 2027), Memorial Day (25 May 2026 / 31 May 2027), Independence Day (4 July), and Labor Day (7 September 2026 / 6 September 2027). Mattresses, appliances and furniture dominate these events — categories where "wait for the holiday sale" is ingrained consumer behavior. ## State tax-free weekends Over 15 states run sales-tax holidays — mostly late July to August, aligned with back-to-school — where clothing, school supplies and sometimes computers are tax-exempt for a weekend. Dates are set by each state legislature annually (TBA each year), and each one produces a measurable, state-specific ecommerce spike. ## Emerging sales days in the US 🌱 Travel Tuesday (1 December 2026 / 30 November 2027) is the fastest-growing new date — it now outperforms Black Friday for travel bookings. The Asian double-days are arriving more slowly: 10.10 (Saturday 10 October 2026) and 12.12 (Saturday 12 December 2026) appear among DTC fashion and beauty brands, while Singles' Day 11.11 remains overshadowed by Veterans Day promotions sharing the same date. ## FAQ ### When is Black Friday 2026? Friday 27 November 2026. In 2027 it falls on Friday 26 November. ### When is Cyber Monday 2026? Monday 30 November 2026 (29 November 2027). ### When is Amazon Prime Day 2027? TBA — expect a four-day event in June or July 2027. Prime Day 2026 ran 23–26 June. ### What is Travel Tuesday? The Tuesday after Cyber Monday (1 December 2026), now the biggest deals day of the year for US travel bookings. ### When are state tax-free weekends? Mostly late July–August, set annually by each state; over 15 states participate. ## Sales calendars for other countries All countries: https://discountpal.app/sales-calendar · Australia sales calendar: https://discountpal.app/sales-calendar/australia · New Zealand sales calendar: https://discountpal.app/sales-calendar/new-zealand · Canada sales calendar: https://discountpal.app/sales-calendar/canada · United Kingdom sales calendar: https://discountpal.app/sales-calendar/united-kingdom ## Your next sale, live in minutes. Install free, set your discount, pick your products, add tags and schedule. Your sale prices, everywhere shoppers look. Free plan · No code, no setup · Reverts automatically ## Structured data ```json [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "DiscountPal Sale Price Manager", "operatingSystem": "Web", "applicationCategory": "BusinessApplication", "description": "A Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends.", "url": "https://apps.shopify.com/discount-pal", "offers": [ { "@type": "Offer", "name": "Starter", "price": "0", "priceCurrency": "USD", "description": "Free plan — up to 50 variants on sale, 1 campaign, strikethrough pricing, auto tagging." }, { "@type": "Offer", "name": "Growth", "price": "9.99", "priceCurrency": "USD", "description": "$9.99/month — up to 1,000 variants on sale, 5 campaigns, scheduling." }, { "@type": "Offer", "name": "Pro", "price": "14.99", "priceCurrency": "USD", "description": "$14.99/month — up to 3,000 variants on sale." }, { "@type": "Offer", "name": "Pro Unlimited", "price": "24.99", "priceCurrency": "USD", "description": "$24.99/month — unlimited variants and campaigns." } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DiscountPal", "url": "https://discountpal.app/", "logo": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg", "description": "DiscountPal is a Shopify sale price manager built by Better Stores Project, an independent studio based in Adelaide, Australia.", "founder": { "@type": "Person", "name": "Jake" }, "sameAs": [ "https://apps.shopify.com/discount-pal" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is DiscountPal?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal is a Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends." } }, { "@type": "Question", "name": "What happens to my prices when a campaign ends?", "acceptedAnswer": { "@type": "Answer", "text": "They revert automatically. DiscountPal saves your original price when a campaign starts and restores it — along with any tags the campaign changed — the moment it ends. No manual reset, no forgotten sale prices." } }, { "@type": "Question", "name": "How are discounts applied in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal updates the price and compare at price fields on your products. Your original pricing is stored when the campaign starts and reverted when it's deactivated." } }, { "@type": "Question", "name": "How is this different from Shopify's built-in discounts?", "acceptedAnswer": { "@type": "Answer", "text": "Shopify's native discounts apply at checkout, so product pages keep showing full price until the final step. DiscountPal changes the displayed price itself, with strikethrough compare-at pricing, so shoppers see the deal from the first page — and so do Google Shopping and your email flows." } }, { "@type": "Question", "name": "Does DiscountPal work with my theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. DiscountPal uses Shopify's own price fields, so your sale pricing displays exactly the way your theme is designed to show it — any sale badges, strikethroughs, or styling built into your theme just work. No injected code, no foreign-looking widgets." } }, { "@type": "Question", "name": "What product selection filters are there?", "acceptedAnswer": { "@type": "Answer", "text": "Products can be included or excluded by tag, collection, vendor, and product type — or selected individually, down to the variant. Combine multiple filters for precise selections, and add separate product groups to a single campaign." } }, { "@type": "Question", "name": "How do I create a sale collection?", "acceptedAnswer": { "@type": "Answer", "text": "Use auto-tagging: DiscountPal adds a tag to products while the campaign is active, so a smart collection built on that tag fills itself when the sale starts and empties when it ends." } }, { "@type": "Question", "name": "How long does a campaign take to go live?", "acceptedAnswer": { "@type": "Answer", "text": "Small campaigns apply almost immediately; large ones take a few minutes to roll out across every product, and the same applies when prices revert. Campaigns run on your store's timezone." } }, { "@type": "Question", "name": "Can I discount from the original price instead of the current price?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — apply the discount to the current selling price, the original RRP, or full-price items only. \"Full-price only\" skips already-reduced products, so nothing gets double-discounted." } }, { "@type": "Question", "name": "What if I change a product's price during a campaign?", "acceptedAnswer": { "@type": "Answer", "text": "When the campaign ends, prices revert to what they were when it started. Need to change a base price mid-sale? End the campaign, update the price, relaunch — one minute, clean pricing." } }, { "@type": "Question", "name": "Do sale prices show in Google Shopping and email apps like Klaviyo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — because DiscountPal changes the real product price, your Google Shopping feed and catalog-connected email tools pick up the sale automatically. Feeds refresh on their own schedules, so allow a short delay after launch." } }, { "@type": "Question", "name": "How many products can I put on sale?", "acceptedAnswer": { "@type": "Answer", "text": "From 50 variants on the free plan up to unlimited variants and campaigns on Pro Unlimited — with 1,000 and 3,000-variant tiers in between. There's no catalog size DiscountPal can't handle." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://discountpal.app/sales-calendar/united-states", "url": "https://discountpal.app/sales-calendar/united-states", "name": "United States Ecommerce Sales Calendar 2026–2027", "description": "Every US retail and ecommerce sale date for 2026 and 2027, including Black Friday, Cyber Monday, Prime Day and Travel Tuesday.", "dateModified": "2026-07-09", "isPartOf": { "@id": "https://discountpal.app/sales-calendar" } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "DiscountPal", "item": "https://discountpal.app" }, { "@type": "ListItem", "position": 2, "name": "Sales Calendar", "item": "https://discountpal.app/sales-calendar" }, { "@type": "ListItem", "position": 3, "name": "United States", "item": "https://discountpal.app/sales-calendar/united-states" } ] }, { "@type": "Event", "name": "Black Friday 2026 (United States)", "startDate": "2026-11-27", "endDate": "2026-11-27", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-states" }, "description": "The anchor US retail sales event, held the day after Thanksgiving.", "organizer": { "@type": "Organization", "name": "US retailers (industry-wide event)" } }, { "@type": "Event", "name": "Cyber Monday 2026 (United States)", "startDate": "2026-11-30", "endDate": "2026-11-30", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-states" }, "description": "The biggest US online shopping day of the year, on the Monday after Thanksgiving.", "organizer": { "@type": "Organization", "name": "US retailers (industry-wide event)" } }, { "@type": "Event", "name": "Travel Tuesday 2026", "startDate": "2026-12-01", "endDate": "2026-12-01", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-states" }, "description": "Emerging travel-deals day on the Tuesday after Cyber Monday.", "organizer": { "@type": "Organization", "name": "Travel industry (industry-wide event)" } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "When is Black Friday 2026?", "acceptedAnswer": { "@type": "Answer", "text": "Friday 27 November 2026. In 2027 it falls on Friday 26 November." } }, { "@type": "Question", "name": "When is Cyber Monday 2026?", "acceptedAnswer": { "@type": "Answer", "text": "Monday 30 November 2026 (29 November 2027)." } }, { "@type": "Question", "name": "When is Amazon Prime Day 2027?", "acceptedAnswer": { "@type": "Answer", "text": "TBA — expect a four-day event in June or July 2027. Prime Day 2026 ran 23–26 June." } }, { "@type": "Question", "name": "What is Travel Tuesday?", "acceptedAnswer": { "@type": "Answer", "text": "The Tuesday after Cyber Monday (1 December 2026), now the biggest deals day of the year for US travel bookings." } } ] } ] } ] ```